Articles

As we have just surpassed the halfway point of calendar year 2025, small business owners across the country are navigating a complex financial landscape.

This is an up-to-date list of key business trends in 2025, along with those that are poised to see continued growth in 2026.

 In today’s fast-paced market, small businesses need more than just quality products and services to stay competitive. Long-term success requires a well-rounded strategy that aligns with overall business operations. 

Growth is the lifeblood of any successful business, but achieving growth that is both profitable and sustainable has proved especially difficult in recent years. Business leaders need a strategic approach that combines courage, innovation, and a willingness to make bold moves. 

Cash flow seems to be one of the most common buzzwords that dominate the entrepreneurial conversation — and with good reason. Poor cash flow management is the reason why 82% of small businesses fail. 

If you own a business, there’s a good chance you’d like to grow it. After all, growth leads to new, exciting opportunities and greater profits. Fortunately, with some time and effort, you can scale your startup or small business and meet your goals.

The path to business growth can be a costly journey, particularly for midsize companies. Investments in product innovation, new services, newly implemented distribution systems, and skilled talent can certainly impact future success.

Before taking any steps to scale your business, it's important to map out your finances and consider potential roadblocks. This preparation will better position you to handle the growth and make informed decisions as your business evolves. 

Anticipating the future is crucial for small business success. But it may be especially challenging this year since there are so many innovations and potential changes in areas like community building, personalization, finances, marketing, technology, and more.